THINGS TO KNOW BEFORE BUYING YOUR NEXT OFFICE COPIER
1. Color Capability
COLOR COPIES CAN INCREASE READER ATTENTION SPAN AND RECALL BY 82%
Many organizations debate whether a color copier is really necessary. It depends on the types of documents your business produces, however, most businesses can benefit from having a color copier over black & white only. Using color to highlight key information in your documents can increase attention spans and message recall by 82%. In addition, using color in business documents gives your organization a more professional look. In fact, 83% of business professionals say businesses appear more successful when the incorporate color in presentations and logos but more importantly, color improves brand recognition by up to 80%.